The Secret Sauce to Profitability for All-Inclusives: Understanding Total Guest Value


The evolution of all-inclusive resorts reads a lot like the fairytale of Cinderella. From humble beginnings catering to a dollar-stretcher crowd – with mediocre buffet food, mid-level accommodations, and events centered ...

Modern Revenue Management: The Core Competencies Every Property Needs


By Angie Dobney Revenue Management (RM) has been used in hotels for well over a quarter-century and has grown into a dynamic and lucrative field that focuses on optimizing the overall income-generating capability of a pr...

A Comprehensive Approach to Hotel Channel Distribution


Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS’s), and metas...

Science vs. Fiction: How the Truth of Science-Based Hotel Revenue Management Approaches Surpasses the Fiction of Rules-Based Models


“Science is a way of thinking much more than it is a body of knowledge.  ~ Carl Sagan ~ When it comes to developing pricing strategies, dealing with the competition, and forecasting future demand, the job of a hotel reve...

[Article] The True Essence of Hotel Revenue Management


In 1972, an employee of British Overseas Airways Corporation by the name of Ken Littlewood provided the genesis of what has become today’s revenue management (RM) discipline. He established “Littlewood’s Rule,” a yield m...

[Article] Hospitality Insights & Perspectives: Adapting & Innovating In Times of Uncertainty and Technological Transformation


In a year filled with momentous and unprecedented change driven by major shifts in global leadership, growing geo-political tensions and disruptive-digital transformation, business leaders must tread carefully as they pr...

[Article] Three Reasons Why Hotel Rate Shopping is Ripe for Disruption


How will the changes in rate shopping technology impact your business? Advancements in hospitality technology leveled the playing field for rate shopping tools. Cost is no longer an obstacle for hoteliers, so why is rate...

[Article] Rainmaker’s Disaster Recovery & Readiness Considerations for Hotel Revenue Management


We recently released an article,“Disaster Recovery and Readiness: Considerations for Your Hotel Revenue Management.” This article outlines the thoughts and processes that need to be managed in the face of, or as a prefac...