[Case Study] The Borgata Rewards Customers and Increases Resort Revenue

The Borgata Hotel Casino & Spa has been Atlantic City’s market-leading destination resort since 2003, offering world-class entertainment, 2,000 lavishly appointed guestrooms and suites, celebrity chef Pages from Rainmaker Case Study Borgatarestaurants and exciting nightlife options. The 2008 debut of The Water Club, a Signature Hotel by Borgata, raised the bar. The city’s first boutique-lifestyle hotel features 800 guestrooms and suites, a two-story spa on the 32nd floor, five heated indoor and outdoor pools, and food and beverage hospitality.

Borgata implemented Rainmaker’s revenue management system in the fall of 2009. It was and remains an important strategic investment befitting a resort destination of world-class stature.

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