[Case Study] Omni Hotels & Resorts Grows RevPAR & Market Share

Omni Hotels & Resorts (www.omnihotels.com) exists to give its guests an authentic feel for the local flavor in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni property blends seamlessly into the local culture while featuring four-diamond services, signature restaurants and unique wellness options.

Pages from Rainmaker Case Study _Omni_ guestrevPrior to 2008, Omni had utilized buckets of rates and would manage them the same, regardless of the price disparity between rate codes within the buckets.

Against the 2008 backdrop, they evaluated four solutions before selecting Rainmaker’s guestrev solution.

“Our challenge and, by extension, our expectation was for the new revenue management system to be able to look at every single rate and tell us if we were satisfying the minimum requirement in the rate it recommended,” said Gordon. “Anyone can sell out a hotel when there’s excess demand for one day. Every day, our charge is to manage guest mix and stay pattern to achieve the highest RevPAR and maximize revenues.”

Read how guestrev helped Omni increase RevPar by downloading the case study!

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