[Case Study] Mohegan Sun Increases Revenue and Casino Hotel Occupancy

Mohegan Sun is a distinctive 1,200-room destination in southeastern Connecticut. The 34-story property is one of the largest, most attractive and spectacular entertainment, gaming, shopping and dining destinations in the U.S. Situated on 185 acres along the scenic Thames River, Mohegan Sun attracts guests from the New York, Boston, Hartford, and Providence markets. In June 2010, Mohegan Sun implemented Rainmaker’s guestrev® profit optimization solution.

Rainmaker Case Study Template - Mohegan Sun_guestrev_Page_01In 2009, Mohegan Sun had hotel occupancy of 95.4%, and the prior year it was 93.6%. Despite having such a strong occupancy rate, the property still believed there was opportunity for improvement. Analysis of denial and regret data showed the property was displacing higher value casino customers with lower value guests. The competitive environment was also becoming increasingly fierce. A year earlier, Mohegan Sun’s main competitor opened an 825-room property nearby.

Mohegan Sun’s Senior Vice President of Information Systems and Chief Information Officer, Christopher Friday, felt price optimization software was needed. “We evaluated Rainmaker’s guestrev® system to address our challenges. Due diligence confirmed that our Agilysys Lodging Management System (LMS) software would support the integration of Rainmaker’s system,” said Friday. “We wanted to implement guestrev in June 2010 to accomplish three objectives.”

Read how guestrev helped them accomplish these objectives and more by downloading the full case study below!

Download now!