Founder of industry’s leading provider of revenue and profit optimization software to provide expert insight on revenue generation to fellow female leaders at AAHOA Conference
ALPHARETTA, GA – September 12, 2017 – The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, announces the participation of its president and cofounder, Tammy Farley, as a featured guest speaker at the 2017 AAHOA Women Hoteliers Conference. Hosted by the Asian American Hotel Owners Association (AAHOA), the event is scheduled to take place on September 15th and 16th at the Embassy Suites by Hilton Anaheim North in Southern California. The two-day conference is an immersive experience focused on bringing together female hoteliers and top executives from all over the country for networking, education and professional development. Conference attendees are comprised of nearly 200 property owners, GM’s and senior leaders in the hospitality industry.
“As a presenter at this year’s AAHOA Women Hoteliers Conference, I am thrilled to support ongoing education and leadership among women in hospitality,” said Farley. “The conference topics and sessions are in perfect alignment with how Rainmaker helps its clients increase revenues and develop successful, lasting strategies. I am honored to be among those chosen to share perspective with this dynamic group of hoteliers.”
Farley’s session, “Revenue Generation Through Marketing and Sales” will take place on Saturday, September 16th from 1:15 p.m. to 2 p.m. The focus of her presentation is two-fold. It will provide tips on how to interpret industry reports in order to adjust marketing and sales strategies accordingly, and how to incorporate what is learned in this session into the overall development strategy for a hotel or group. Other speaker sessions revolve around strategies for development, leadership and communication, with a panel discussion Saturday afternoon that will examine how to apply development, sales and marketing, and leadership to a business.
“At Rainmaker, we’ve explored the synergies between revenue management and marketing quite extensively, and it was the primary focus of our user conference, OPTIMIZE2017, earlier this year,” adds Farley. “If hotels are to remain profitable, revenue management and marketing must be aligned. I am excited to present this to the attendees at the Women Hoteliers Conference and share how they can apply these principles to their own properties.”
About Rainmaker | Rainmaker is the hotel revenue and profit optimization cloud. The company partners with hotels, resorts and casinos to help them outperform their revenue and profit objectives. Rainmaker’s cloud-based solutions for transient and group pricing optimization, forecasting and revenue-centric business intelligence are all designed to help hoteliers streamline operations, enhance revenue optimization processes, improve lead performance and drive guest bookings. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last seven consecutive years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. Rainmaker serves hospitality customers throughout the world from their corporate headquarters in Alpharetta Georgia as well as offices in Las Vegas, Portland and Singapore. To learn more about Rainmaker and its suite of hotel revenue and profit optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.Learn More
Since The Rainmaker Group’s inception in 1998, the company has been a pioneer in revenue management and profit optimization for the gaming and hospitality industries. Starting out as just a two-person firm with co-founders Tammy Farley and Bruce Barfield, the company has steadily evolved into one of the hospitality industry’s most trusted resources, currently employing more than 200 hand-picked professionals across the organization, with offices in Atlanta, Las Vegas, Pittsburgh, Portland, Boulder and Singapore. The company’s overarching mission is to deliver the highest revenue returns possible for its customers, through the development and cultivation of a proprietary suite of robust products and professional consulting services.Learn More
Company’s Vice president of Hospitality Solutions serving on expert panel showcasing how casino properties can increase revenue and lower costs while preserving guest satisfaction
ALPHARETTA, GA – August 28, 2017 – The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, has been tapped to share expert insight on revenue optimization and guest loyalty with attendees at this year’s BITAC Casino Resorts conference. The conference kicked off on August 27 and runs until August 29 at the Four Seasons Hotel Toronto. The inaugural gaming-focused event serves to educate and strengthen relationships among casino property executives and leading industry suppliers. Angie Dobney, Vice President of Hospitality Solutions for Rainmaker, is taking part in an informative panel discussing how overall property profitability can be optimized without sacrificing service quality or negatively impacting the guest experience.
“I am thrilled to help educate gaming operators on the use of data science, technology, and revenue management strategies to simultaneously enhance both a property’s bottom line and guest satisfaction,” states Dobney. “BITAC Casino Resorts 2017 is a perfect opportunity to educate the industry on solutions that make it possible to fully analyze all revenue streams, and provide the critical data necessary to fully leverage all of a property’s assets.”
Serving as a panelist alongside other notable industry experts from companies such as Whitesand Gaming and Helix Methods Consulting, Dobney will share her extensive knowledge on how specific data-driven methodologies have been used successfully by casino properties in recent years to optimize revenue and profit, while enhancing the guest experience. She will also help attendees explore how revenue managers can strategically price and reserve room inventory for a property’s most valuable guests, by segment and by individual spending and play patterns.
Dobney will draw on her experience at Rainmaker developing solutions designed to help the gaming industry overcome the challenges of revenue optimization strategy such as over-discounting and comping guestrooms. By factoring total spend into their pricing decisions, gaming resorts can refine their practices to significantly impact the overall profitability of the property. For more information on Rainmaker’s hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.
About Rainmaker | Rainmaker is the hotel revenue and profit optimization cloud. In partnering with hotels, resorts and casinos to help them outperform, their integrated solutions maximize profit from every segment of the business. All Rainmaker solutions are designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand for hotels. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last seven consecutive years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. With corporate headquarters in Alpharetta (Atlanta), Georgia, Rainmaker also maintains offices in Las Vegas, Portland and Singapore. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.Learn More
The Rainmaker Group has once again ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for 2017, making it the seventh consecutive year to achieve this honor. With the addition of 2017, Rainmaker is now part of an elite two percent (2%) of companies that have had the honor of being listed seven times, and an even smaller percentage that have received this distinction for seven years consecutively. With a continuously expanding customer base, Rainmaker continues to rank on the Inc. 5000 list due to its impressive growth, particularly in the last 3 years when the company grew by 67 percent.
“Our continuous growth is a testament to the dedication and commitment of the entire Rainmaker team, and we are extremely honored to receive this distinction for the seventh year in a row,” said Bruce Barfield, Rainmaker’s CEO. “We remain dedicated to developing the most advanced technologies to help our clients optimize their revenue and profit, as well as continuing to grow and expand our global footprint.”
Founded in 1998 by Barfield and Tammy Farley, who currently serves as president, Rainmaker has remained focused on delivering the highest revenue returns possible for its clients. For nearly 20 years, Rainmaker has successfully developed and expanded its proprietary suite of products and consulting services into the powerhouse the company has become today.
Rainmaker’s industry leading portfolio of revenue and profit optimization solutions consists of guestrev®, grouprev®, revcaster® and revintel. This integrated, cloud-based platform is designed to help hoteliers streamline operations, enhance revenue optimization processes, improve lead performance and drive guest bookings. The company introduced several enhancements to its solutions during 2017, including the new revcaster® platform and the addition of group forecasting functionality, which contributed to Rainmaker’s continued growth.
"The Inc. 5000 is the most persuasive evidence I know that the American Dream is still alive,” says Inc. President and Editor-In-Chief Eric Schurenberg. “The founders and CEOs of the Inc. 5000 tell us they think determination, risk taking, and vision were the keys to their success, and I believe them.”
Inc. Magazine reports that, on average, companies that made the 2017 list have grown six-fold since 2013, an impressive feat during a time when the economy grew by only 6.7 percent. The magazine stated that this year’s honorees are the most competitive in the history of the list, with a three-year average growth of 481 percent. Additionally, aggregate revenue is calculated at $206 billion and the companies listed for 2017 collectively generated 619,500 jobs throughout the last three years.Learn More
Leading provider of revenue and profit optimization software for the hospitality industry partners with STR and HNN to present industry outlook, forecasts and trends at annual data symposium
“We are thrilled to support ongoing education and innovation in the industry, as the presenting sponsor of the 2017 Hotel Data Conference,” said Tammy Farley, Rainmaker president. “HDC is a pivotal event for hospitality professionals each year, bringing together the top minds in market data and trends. The HDC subject matter aligns exactly with Rainmaker’s focus on revenue and profit optimization through the application of science and data. We are honored to have several of our management team take part in the panel discussions and educational presentations during the event.”
Rainmaker will play a high-profile role throughout HDC, with Tammy Farley, Rainmaker president, giving the opening address for the conference prior to the general session on Thursday morning, August 10. Also on Thursday of the conference, Ellis Connolly, Rainmaker’s vice president of hospitality sales, will take part in a panel discussion entitled, “Group hug! Let’s talk meetings.” Speakers on this panel will explore the current state of group business and meetings, as well as what meeting and corporate travel planners are looking for when seeking a venue.
On the final day of the conference, Rainmaker’s vice president of revenue analytics, Dan Skodol will present a “Data Dash” session on the psychology of pricing, showcasing the results of a behavioral survey that Rainmaker conducted at its OPTIMIZE2017 user conference earlier this year. This session is designed to help guide hoteliers and revenue managers in devising pricing strategies that take into account how consumers typically make decisions related to price and purchases.
“Improving forecasts and optimizing pricing for both transient and group business are the cornerstones of our business and essential components of a successful revenue management strategy,” adds Farley. “We are proud to align ourselves with HDC as they continue to explore the growing role of data in these processes and promote best practices that drive the industry forward.”Learn More