Mar 8, 2018 11:00:00 AM
Hospitality & Gaming

Understanding Customer Acquisition Cost to Determine Value & Profit

Hotel revenue managers are experts at determining how much revenue a particular guest will generate. With their RMS, they use predictive analytics to perform a thorough guest..

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Dec 7, 2017 11:00:00 AM
Hospitality & Gaming

3 Ways Machine Learning Will Create Your Ultimate Pricing Strategy

Machine learning is one of the hottest buzzwords in hospitality today.  Property owners and revenue managers are eagerly anticipating how machine learning will help them gain..

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Dec 5, 2017 11:00:00 AM
Hospitality & Gaming

The 3 Key Components of Your Dynamic Pricing Optimization Strategy

In the past decade, pricing in the hospitality industry has come a long way.  Thanks to advances in technology and methodology, hotel pricing has never been more efficient or..

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Oct 26, 2017 1:00:00 PM
Hospitality & Gaming

Using the Psychology of Pricing: Do "Experts" Fall for the Same Tricks?

Human beings are hard-wired to interpret and react to the world around them in certain ways, even if those reactions are often irrational and unpredictable. This seems to hold..

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Oct 24, 2017 11:00:00 AM
Hospitality & Gaming

Lead Scoring for Group Business: The Optimal Pricing Solution

In a perfect world, each group business RFP would just require a straightforward and efficient method to determine whether or not the bid is going to be profitable.  Obviously,..

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Oct 12, 2017 11:00:00 AM
Hospitality & Gaming

Group Pricing: Why the Minimal Acceptable Rate is a Trap

By now, we’re all familiar with the challenges of forecasting and bidding for group business.  While those are all crucial to group business, the most important aspect is, of..

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