Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Ellis Connolly |

Views, Balconies, Red Wine: How to Increase Your Hotel Ancillary Revenues

Airlines and cruise lines have been doing it very profitably for years. Now hotels are finally recognizing the lucrative potential of ancillary revenue opportunities. A study from Cornell shows that... Read More

Topics: All Topics, Personalization

Ellis Connolly |

How Do You Inspire Your Guests to Spend More? Deliver the Right Offer at the Right Time

Data is transforming the hospitality sector. Forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. They’re unlocking the hidden... Read More

Topics: All Topics, Personalization

Ellis Connolly |

Capture the Best Hotel Data to Drive Ancillary Revenues

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” --Sir Arthur Conan Doyle, Author of... Read More

Topics: All Topics, Personalization

Ellis Connolly |

The Secret to Maximizing Ancillary Revenues to Boost Your Hotel Profits

While it’s obvious that selling hotel rooms provides the primary source of income for hoteliers, an EyeforTravel report, Ancillary Revenues in the Hospitality Industry, revealed that nearly one third... Read More

Topics: All Topics, Personalization

Renaud Menard |

How to Use Advanced Customer Valuation to Become Dangerous

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s spending... Read More

Topics: All Topics, Personalization, Casino

John Wallace |

The Case for Enhanced Loyalty: What Traditional Hotels Can Learn from Casinos

For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data... Read More

Topics: All Topics, Casino, Personalization

Avanti Joglekar |

Understanding Customer Acquisition Cost to Determine Value & Profit

Hotel revenue managers are experts at determining how much revenue a particular guest will generate. With their RMS, they use predictive analytics to perform a thorough guest valuation analysis that... Read More

Topics: All Topics, Personalization, Pricing, hospitality

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