Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Renaud Menard |

How to Use Advanced Customer Valuation to Become Dangerous

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s spending... Read More

Topics: All Topics, Personalization, Casino

John Wallace |

The Case for Enhanced Loyalty: What Traditional Hotels Can Learn from Casinos

For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data... Read More

Topics: All Topics, Personalization, Casino

Avanti Joglekar |

How Being Data-Rich Allows Casinos to Leverage Total Guest Value

Guest valuation is a critical aspect of revenue management for any property, especially casinos. With constant pressure from a growing competitive landscape in Gaming, it’s as important as ever for... Read More

Topics: All Topics, Casino

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