Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Ellis Connolly |

Optimizing Your Channel Mix to Maximize Hotel Revenues

Developing a well-balanced channel mix and distribution strategy holds the key to profitability when it comes to maximizing revenues at your hotel. And there’s no “one size fits all” when it comes to... Read More

Topics: All Topics

Ellis Connolly |

How to Understand the True Costs of Your Hotel Distribution Channels

According to Travelport, out of the $2 trillion in annual travel spend in the U.S., $810 billion is booked through indirect channels. And with choices ranging from global distribution channels (GDS),... Read More

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Kristi White |

How to Balance Benchmarking and Performance

Every benchmarking tool in the industry teaches us an index of 100% or more is good, and anything below 100% is bad. However, is this always true? Some believe the biggest mistake the hospitality... Read More

Topics: All Topics, Product

Ellis Connolly |

Views, Balconies, Red Wine: How to Increase Your Hotel Ancillary Revenues

Airlines and cruise lines have been doing it very profitably for years. Now hotels are finally recognizing the lucrative potential of ancillary revenue opportunities. A study from Cornell shows that... Read More

Topics: All Topics, Personalization

Ellis Connolly |

How Do You Inspire Your Guests to Spend More? Deliver the Right Offer at the Right Time

Data is transforming the hospitality sector. Forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. They’re unlocking the hidden... Read More

Topics: All Topics, Personalization

Ellis Connolly |

Capture the Best Hotel Data to Drive Ancillary Revenues

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” --Sir Arthur Conan Doyle, Author of... Read More

Topics: All Topics, Personalization

Ellis Connolly |

The Secret to Maximizing Ancillary Revenues to Boost Your Hotel Profits

While it’s obvious that selling hotel rooms provides the primary source of income for hoteliers, an EyeforTravel report, Ancillary Revenues in the Hospitality Industry, revealed that nearly one third... Read More

Topics: All Topics, Personalization

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