Rainmaker Blog
Discover the latest topics, research, and ideas from experts in hospitality and revenue management
Ellis Connolly | June 28, 2018
How Business Intelligence Connects Revenue Management and the Hotel Ecosystem
The data and analytics capabilities of a hotel business intelligence (BI) tool provide foundational support for today’s cutting-edge revenue management solutions. Working together, they have a...
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Ellis Connolly | June 21, 2018
Knowledge is the Key to Hotel Business Intelligence (Facts are Great but Insights Hold the Value)
A hotel’s competitive edge is shaped by business intelligence (BI). Forrester reports that although 74 percent of businesses want to be “data driven,” only 29 percent are actually successful at...
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When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right...
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Since data is transforming the hospitality sector, forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. Using data to present...
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“More isn’t always better, Linus. Sometimes it’s just more.” ~ Sabrina Fairchild, Sabrina (1995)
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A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence...
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Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks...
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