Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Kristi White |

Do You Know What Your Distribution Channels Cost?

Many hotels are not as focused as they should be on their channel costs. In fact, a report by the Hotel Electronic Distribution Network Association (HEDNA) revealed that just 65 percent of chains and... Read More

Topics: All Topics

Kristi White |

A Key to Hotel Business Success: Tracking, Trends & Time

A study of 170 travel and hospitality executives revealed an area where their organizations were lacking was effective use of data. It can be overwhelming to package all the metrics you collect into... Read More

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Rainmaker |

7 Reasons Why You’re Not Getting the Most Out of Your Hotel Technology Systems

The hotel industry is and always will be about providing good old-fashioned hospitality. With an ever-increasing volume of analytics to contend with, however, the need for shiny, new technology... Read More

Topics: All Topics, Pricing

Rainmaker |

The Art of Hospitality Demand Forecasting

The first step in creating a revenue management strategy is to forecast future demand. The value of a hotel room perishes, or is lost, for any given night they are not booked. Even if the goal is not... Read More

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Kristi White |

Hotel Budgeting & Distribution Channels: Analyze How You’re Tracking

Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market... Read More

Topics: All Topics, Pricing

Rainmaker |

The 3 Key Components of Your Dynamic Pricing Optimization Strategy

In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. With the rise... Read More

Topics: All Topics, hospitality, Pricing

Kristi White |

Rate Shopping: Measurement Is Not Just About History

Measurement is not just about history Read More

Topics: All Topics, Pricing

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