Rainmaker Blog

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks... Read More

With rapid technology innovations and customer expectations shifting in new directions, the hotel sector is in a constant state of flux. And that includes the channels hotels use to sell rooms to... Read More

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. Hotels save on distribution costs and enjoy higher profit margins, while... Read More