Rainmaker Blog
Discover the latest topics, research, and ideas from experts in hospitality and revenue management
According to Travelport, out of the $2 trillion in annual travel spend in the U.S., $810 billion is booked through indirect channels. And with choices ranging from global distribution channels (GDS),...
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Every benchmarking tool in the industry teaches us an index of 100% or more is good, and anything below 100% is bad. However, is this always true? Some believe the biggest mistake the hospitality...
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Ellis Connolly | April 26, 2018
Views, Balconies, Red Wine: How to Increase Your Hotel Ancillary Revenues
Airlines and cruise lines have been doing it very profitably for years. Now hotels are finally recognizing the lucrative potential of ancillary revenue opportunities. A study from Cornell shows that...
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Ellis Connolly | April 19, 2018
How Do You Inspire Your Guests to Spend More? Deliver the Right Offer at the Right Time
Data is transforming the hospitality sector. Forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. They’re unlocking the hidden...
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“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” --Sir Arthur Conan Doyle, Author of...
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Ellis Connolly | April 5, 2018
The Secret to Maximizing Ancillary Revenues to Boost Your Hotel Profits
While it’s obvious that selling hotel rooms provides the primary source of income for hoteliers, an EyeforTravel report, Ancillary Revenues in the Hospitality Industry, revealed that nearly one third...
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A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s spending...
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Topics: All Topics, Personalization, Casino
