Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Ellis Connolly |

Capture the Best Hotel Data to Drive Ancillary Revenues

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” --Sir Arthur Conan Doyle, Author of... Read More

Topics: All Topics, Personalization

Ellis Connolly |

The Secret to Maximizing Ancillary Revenues to Boost Your Hotel Profits

While it’s obvious that selling hotel rooms provides the primary source of income for hoteliers, an EyeforTravel report, Ancillary Revenues in the Hospitality Industry, revealed that nearly one third... Read More

Topics: All Topics, Personalization

Renaud Menard |

How to Use Advanced Customer Valuation to Become Dangerous

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s spending... Read More

Topics: All Topics, Personalization, Casino

Dan Skodol |

Three Thoughts on the Emergence of Airbnb as an OTA

As new lodging options emerge, specifically alternative accommodations such as Airbnb, the hospitality industry must evolve to the changing landscape. We’ve kept track of what consumers and industry... Read More

Topics: All Topics, Trends

John Wallace |

The Case for Enhanced Loyalty: What Traditional Hotels Can Learn from Casinos

For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data... Read More

Topics: All Topics, Personalization, Casino

Avanti Joglekar |

Thinking In Terms of "Total Revenue Management": The 2018 Smart Decision Guide

Over the last 10 years, revenue management has gone from being an undertaking with uncertain financial upside potential to a strategic imperative with highly predictable revenue outcomes. At the same... Read More

Topics: All Topics, eBooks, Technology

Avanti Joglekar |

The Triangle Effect: Aligning Marketing, Sales, and Revenue Management to Identify Total Guest Value

As customer acquisition costs rise and competition continues to grow, it’s harder than ever for hotels to attract and retain their most valuable guests. With such incredible levels of effort and... Read More

Topics: All Topics

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