Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Ellis Connolly |

Knowledge is the Key to Hotel Business Intelligence (Facts are Great but Insights Hold the Value)

A hotel’s competitive edge is shaped by business intelligence (BI). Forrester reports that although 74 percent of businesses want to be “data driven,” only 29 percent are actually successful at... Read More

Topics: All Topics, Trends

Rainmaker |

What Marketers Need to Share with Revenue Managers

When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right... Read More

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Avanti Joglekar |

The New Era of Data-Driven Guest Experiences

Since data is transforming the hospitality sector, forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. Using data to present... Read More

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Ellis Connolly |

Better Hotel Guest Data = Better Hotel Guest Insights

“More isn’t always better, Linus. Sometimes it’s just more.” ~ Sabrina Fairchild, Sabrina (1995) Read More

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Rainmaker |

4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

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Ellis Connolly |

The Art & Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks... Read More

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Rainmaker |

Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

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