Since data is transforming the hospitality sector, forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. Using data to present tailored offers to guests at key micro moments when they are most likely to convert, by means such as customer profiling, offer timing, booking behavior, guest valuation, and most notably, loyalty, is critical in an era where guest seek personalized experiences.
The vast amounts of hotel data gathered can help personalize the guest experience. In order to stay competitive, hotels must deliver these personalized experiences to build loyalty and maximize the lifetime value (LTV) of their guests. Advancements in technology have produced tools hoteliers need to make the most of their data. They can now create seamless, personalized experiences for guests while optimizing revenue opportunities at every touch point.
Hotels have an opportunity to shift bookings away from 3rd party channels to direct channels by offering their guests a more personalized experience. You can achieve similar booking volume results at a potentially higher price by understanding and anticipating guest needs. Personalization can start in the booking experience and last throughout the guest’s entire stay, even past checkout.
Today’s guests seek recognition and appreciation while experiencing their needs anticipated and fulfilled. Rainmaker has partnered with Concilio Labs to aggregate the latest research on the age of data-driven guest experience into an infographic. For access to a snapshot of key industry insights about personalization and how data can help transform your hotel’s relationship with your guests, download the infographic!