Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Tammy Farley

Tammy Farley

Recent Posts

Tammy Farley |

The Bookings Rush: Trust Your Systems, A Personal Experience From Tammy Farley

As the Super Bowl approaches, I can’t help but recall an experience I had this holiday season with the same type of hotel-booking-frenzy the properties in Minneapolis must be facing. Having worked in... Read More

Topics: All Topics, hospitality, Personalization

Tammy Farley |

ROC 2016: Big Revenue in The Big Easy

The HSMAI Revenue Optimization Conference (ROC) was the best yet.  While leading and attending sessions, networking at during the breaks, and presenting awards, the Rainmaker team and I had a great... Read More

Topics: All Topics

Tammy Farley |

A Hotel Group Business Note From Tammy Farley

It’s a seller’s market for hotels in the group business – the strongest in more than a decade. While new hotel construction in North America is experiencing a healthy jump, the focus is on limited... Read More

Topics: All Topics

Tammy Farley |

5 Steps to Be a Front-Runner: Revenue Manager Training & Development

  Like the current presidential race, the environment we live in is constantly changing and evolving. This remains true in our careers. If revenue managers want to successfully stand out from the... Read More

Topics: All Topics

Tammy Farley |

Rate Shopping: Today’s Changing Needs

As the competitive landscape evolves, Hoteliers must continue to increase their market intelligence and better understand the competition. Collecting and analyzing data about the competition’s rate... Read More

Topics: All Topics

Tammy Farley |

Tammy Farley's Interview at Global Gaming Expo (G2E) 2015 [Video]

See the interview of Tammy Farley, President, by Fantini Research representative at this year's G2E Conference in Las Vegas. Read More

Topics: All Topics

Tammy Farley |

Total Profit Optimization: It’s Time to Walk the Talk

For all the discussion about profit optimization in the hospitality industry, there’s been very little action. In fact, Info-Tech Research Group just released a 2015 study revealing that fewer than... Read More

Topics: All Topics

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