Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Renaud Menard

Recent Posts

Renaud Menard |

How to Use Advanced Customer Valuation to Become Dangerous

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s spending... Read More

Topics: All Topics, Personalization, Casino

Renaud Menard |

Does Your Revenue Management System Expect You to Tag Special Events?

Identifying historical events and forecasting the impact of future ones is one of the more intricate aspects of revenue management. Doing it right is time-consuming and complex. Not doing it properly... Read More

Topics: All Topics

Renaud Menard |

"Good Enough" When It Comes To Segmentation and Revenue Management

Segmentation is one of the most critical tasks in Pricing and Revenue Management, yet getting it right is the most daunting task. Throughout my career at Rainmaker, I have had the opportunity to work... Read More

Topics: All Topics

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