Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

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The Art of Hospitality Demand Forecasting

The first step in creating a revenue management strategy is to forecast future demand. The value of a hotel room perishes, or is lost, for any given night they are not booked. Even if the goal is not... Read More

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The 3 Key Components of Your Dynamic Pricing Optimization Strategy

In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. With the rise... Read More

Topics: All Topics, hospitality, Pricing

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What Marketers Need to Share with Revenue Managers

When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right... Read More

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4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

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The Art & Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks... Read More

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Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

Topics: All Topics, Featured

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Group Pricing: Why the Minimal Acceptable Rate is a Trap

By now, we’re all familiar with the challenges of forecasting and bidding for group business.  While those are all crucial to group business, the most important aspect is, of course, price.  As the... Read More

Topics: All Topics, Pricing

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