Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

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Recent Posts

Rainmaker |

What Marketers Need to Share with Revenue Managers

When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right... Read More

Topics: All Topics

Rainmaker |

4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

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Rainmaker |

The Art & Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks... Read More

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Rainmaker |

Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

Topics: All Topics, Featured

Rainmaker |

Group Pricing: Why the Minimal Acceptable Rate is a Trap

By now, we’re all familiar with the challenges of forecasting and bidding for group business.  While those are all crucial to group business, the most important aspect is, of course, price.  As the... Read More

Topics: All Topics, Pricing

Rainmaker |

Using Lead Scoring to Make More Profitable Group Decisions

A lead comes in to the sales department! The group needs rooms, or rooms + meeting space, or rooms + meeting space + catering. Best to answer quickly and win the business, right? So Sales prepares a... Read More

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Rainmaker |

Tammy Farley Honored as HSMAI "Top 25 Extraordinary Mind"

For the past 13 years HSMAI has honored the most talented professionals in hospitality marketing, sales and revenue optimization. On February 16, 2016 Tammy Farley, president of The Rainmaker Group,... Read More

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eBook: How to Leverage BI to Improve Hotel Performance Learn More