Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

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Rainmaker |

Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

Topics: All Topics, Featured

Rainmaker |

Group Pricing: Why the Minimal Acceptable Rate is a Trap

By now, we’re all familiar with the challenges of forecasting and bidding for group business.  While those are all crucial to group business, the most important aspect is, of course, price.  As the... Read More

Topics: All Topics, Pricing

Rainmaker |

Using Lead Scoring to Make More Profitable Group Decisions

A lead comes in to the sales department! The group needs rooms, or rooms + meeting space, or rooms + meeting space + catering. Best to answer quickly and win the business, right? So Sales prepares a... Read More

Topics: All Topics

Rainmaker |

Tammy Farley Honored as HSMAI "Top 25 Extraordinary Mind"

For the past 13 years HSMAI has honored the most talented professionals in hospitality marketing, sales and revenue optimization. On February 16, 2016 Tammy Farley, president of The Rainmaker Group,... Read More

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Rainmaker |

OPTIMIZE2016: The Complete Guide to The Hospitality and Gaming Experience

Opening day of OPTIMIZE2016 began on Wednesday, as hospitality and gaming professionals from all over the country descended upon the Trump National Doral in Miami. The politically themed user... Read More

Topics: All Topics

Rainmaker |

OPTIMIZE2016 Day 1: The Hospitality and Gaming Roadmap

The first day of OPTIMIZE2016 began with the general session lead by Rainmaker president Tammy Farley and Rainmaker CEO Bruce Barfield. Keeping the theme of the presidential election year, the... Read More

Topics: All Topics

Rainmaker |

revcaster: Rainmaker Suite Gains a Hotel Rate Shopping Game Changer

This spring marked a major milestone for Rainmaker with the acquisition of revcaster. The addition means Rainmaker can now claim the most comprehensive suite of profit optimization solutions... Read More

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eBook: The Hotel Power Couple Learn More
The Essential Guide to Revenue Management Learn More
eBook: How to Leverage BI to Improve Hotel Performance Learn More