Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

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5 Ways Casino Hotels Transform Big Data into Big Revenues

Two decades ago, only two states had legal gambling in the United States. Today, those statistics have flipped. Now, it’s only Hawaii and Utah that have bans on all forms of gambling. As a result,... Read More

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Rainmaker |

7 Reasons Why You’re Not Getting the Most Out of Your Hotel Technology Systems

The hotel industry is and always will be about providing good old-fashioned hospitality. With an ever-increasing volume of analytics to contend with, however, the need for shiny, new technology... Read More

Topics: All Topics, Pricing

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The Art of Hospitality Demand Forecasting

The first step in creating a revenue management strategy is to forecast future demand. The value of a hotel room perishes, or is lost, for any given night they are not booked. Even if the goal is not... Read More

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The 3 Key Components of Your Dynamic Pricing Optimization Strategy

In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. With the rise... Read More

Topics: All Topics, hospitality, Pricing

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What Marketers Need to Share with Revenue Managers

When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right... Read More

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4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

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The Art & Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks... Read More

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