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OPTIMIZE2016 Day 1: The Hospitality and Gaming Roadmap

The first day of OPTIMIZE2016 began with the general session lead by Rainmaker president Tammy Farley and Rainmaker CEO Bruce Barfield. Keeping the theme of the presidential election year, the... Read More

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revcaster: Rainmaker Suite Gains a Hotel Rate Shopping Game Changer

This spring marked a major milestone for Rainmaker with the acquisition of revcaster. The addition means Rainmaker can now claim the most comprehensive suite of profit optimization solutions... Read More

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Re-Examining Discounting in Your Pricing Management Strategy

In 2004, Mark Lomanno of Smith Travel Research, together with Linda Canina and Cathy Enz, Cornell University, published what has proven to be an influential paper titled, "Why Discounting Doesn't... Read More

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Social Media Matters in Hospitality

Over the last few years, we have seen a dramatic shift in how customers interact with business. Prior to social networking websites like Twitter, Facebook and LinkedIn, a customer could only voice... Read More

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The Evolution of Hotel Group Pricing

When I think of my early days as a revenue management consultant, I marvel at the discipline's progress. Whereas it once was often viewed as a dark art, and occasionally with derision by much of the... Read More

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What To Do About Big Data in the Gaming Industry

Big Data. How often do you see articles talking about Big Data? What is so special about it, what can you do with it, and why even care about Big Data? What's the big deal? Read More

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