Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

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Recent Posts

Rainmaker |

Fuel Gaming Hotel Profits with Multiple Revenue Streams

Gone are the days when a casino is just a casino. Competition has increased as new markets and “new players” enter the gaming sector, all competing for a larger share of wallet from customers. And... Read More

Topics: Trends, Technology, Casino

Rainmaker |

5 Ways Casino Hotels Transform Big Data into Big Revenues

Two decades ago, only two states had legal gambling in the United States. Today, those statistics have flipped. Now, it’s only Hawaii and Utah that have bans on all forms of gambling. As a result,... Read More

Topics: All Topics

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What Marketers Need to Share with Revenue Managers

When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right... Read More

Topics: All Topics

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4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

Topics: All Topics

Rainmaker |

Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

Topics: All Topics, Featured

Rainmaker |

Using Lead Scoring to Make More Profitable Group Decisions

A lead comes in to the sales department! The group needs rooms, or rooms + meeting space, or rooms + meeting space + catering. Best to answer quickly and win the business, right? So Sales prepares a... Read More

Topics: All Topics

Rainmaker |

Tammy Farley Honored as HSMAI "Top 25 Extraordinary Mind"

For the past 13 years HSMAI has honored the most talented professionals in hospitality marketing, sales and revenue optimization. On February 16, 2016 Tammy Farley, president of The Rainmaker Group,... Read More

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