Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

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What Marketers Need to Share with Revenue Managers

When marketing and revenue management work in unison, there are natural synergies. Revenue management knows where holes in demand are, and marketing knows the consumer preferences to target the right... Read More

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Rainmaker |

4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

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Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

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Rainmaker |

Using Lead Scoring to Make More Profitable Group Decisions

A lead comes in to the sales department! The group needs rooms, or rooms + meeting space, or rooms + meeting space + catering. Best to answer quickly and win the business, right? So Sales prepares a... Read More

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Rainmaker |

Tammy Farley Honored as HSMAI "Top 25 Extraordinary Mind"

For the past 13 years HSMAI has honored the most talented professionals in hospitality marketing, sales and revenue optimization. On February 16, 2016 Tammy Farley, president of The Rainmaker Group,... Read More

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Rainmaker |

OPTIMIZE2016: The Complete Guide to The Hospitality and Gaming Experience

Opening day of OPTIMIZE2016 began on Wednesday, as hospitality and gaming professionals from all over the country descended upon the Trump National Doral in Miami. The politically themed user... Read More

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OPTIMIZE2016 Day 1: The Hospitality and Gaming Roadmap

The first day of OPTIMIZE2016 began with the general session lead by Rainmaker president Tammy Farley and Rainmaker CEO Bruce Barfield. Keeping the theme of the presidential election year, the... Read More

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