Rainmaker Blog

Discover the latest topics, research, and ideas from experts in hospitality and revenue management

Ellis Connolly |

Better Hotel Guest Data = Better Hotel Guest Insights

“More isn’t always better, Linus. Sometimes it’s just more.” ~ Sabrina Fairchild, Sabrina (1995) Read More

Topics: All Topics, Trends

Rainmaker |

4 Things Revenue Management Has that Marketing Needs

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. Often, however, revenue managers and marketing managers keep this intelligence... Read More

Topics: All Topics

Ellis Connolly |

The Art & Science of BI for Hotels

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks... Read More

Topics: All Topics

Rainmaker |

Pair Up for Profit: Alignment between Revenue Management and Marketing

While both marketing and revenue management are vital to a hotel’s success, they typically operate with different perspectives and different tools to achieve similar goals. The question becomes, how... Read More

Topics: All Topics, Featured

Ellis Connolly |

The Changing Landscape of Hotel Channel Costs (Airbnb May Now Be in The Mix)

With rapid technology innovations and customer expectations shifting in new directions, the hotel sector is in a constant state of flux. And that includes the channels hotels use to sell rooms to... Read More

Topics: All Topics

Kristi White |

Rainmaker's Profit Solution Series: Save Time by Understanding Demand

In our next entry to the Profit Solution Series, we explore how guestrev® can help you understand unconstrained demand by segment – not just in the near term but further into the future as well. Read More

Topics: All Topics, Product

Ellis Connolly |

Is Direct Booking Really Best? Right Channeling May Be Better for Your Hotel

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. Hotels save on distribution costs and enjoy higher profit margins, while... Read More

Topics: All Topics

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