December 30, 2016
Multifamily Housing

Apartment Marketing: How To Use Email to Win More Residents

SPOILER ALERT: The overwhelming majority of renters today are relying on the Internet when searching for their next home. When prospective renters see a community they like, then..

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December 21, 2016
Multifamily Housing

The 5 Must Have Features In A Lead Management Platform

The author and humorist Douglas Adams once wrote, “We are stuck with technology when what we really want is just stuff that works.” Technology guides us in almost everything we..

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December 15, 2016
Multifamily Housing

5 Techniques To Empower Your Leasing Teams in 2017

Phone calls, emails, leasing tours, resident interactions...these are just a few of the things taking place in a leasing office on any given day. Leasing teams are the definition..

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November 22, 2016
Multifamily Housing

NMHC OPTECH Review - Base Hits Win Ball Games

I had the pleasure of attending another well-run NMHC OpTech conference last week in Dallas. It’s a great opportunity to see what’s going on with technology, connect with old..

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November 16, 2016
Multifamily Housing

NMHC OPTECH Leads the Discussion on Integrating Pricing and Marketing

We’re wrapping up after a stimulating few days at NMHC OPTECH.   Once again the event was a who’s who of multifamily technology with great content and an impressive rash of new..

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November 11, 2016
Multifamily Housing

Multifamily Leasing Concessions: A Tale of Two Cities

Any followers of the multifamily industry will doubtless be aware of the column inches currently being devoted to the subject of changing market conditions.  This week National..

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