October 19, 2015
Hospitality & Gaming

ILHA in Review: Capturing the Soul of the Customer

How well do you really know your customers? Is that points program truly making its members more loyal to your brand or property? Loyalty was at the center of many of the sessions..

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September 10, 2014
Hospitality & Gaming

The Clay Feet of Giants: Viewing Prescriptive Data with Skepticism

" ... data are not taken for museum purposes; they are taken as a basis for doing something... The ultimate purpose of taking data is to provide a basis for action or a..

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September 2, 2014
Hospitality & Gaming

Big Data in the Hotel Industry: Correlation Is Not Causation

There are many opinions on what constitutes big data, but the most widely accepted definition was coined by Doug Laney (currently with Gartner) back in 2001. His definition of big..

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June 5, 2014
Hospitality & Gaming

Using Big Data in Pricing Improvement

Pricing is one of the most important and fundamental decisions that sellers have to make every day. Anyone can do pricing, but not everyone can do pricing right. So, what is the..

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November 4, 2013
Hospitality & Gaming

A Dream for Channel Revenue Management

There is much discussion surrounding channel revenue management at any of the hotel conferences I go to these days. Aptly so, it is a hugely complex business process and one that..

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October 8, 2013
Hospitality & Gaming

Forecasting Demand: Big Data. Big Dollars. Big Decisions.

Forecasting demand in today's complex world of big data and big dollars means big decisions await you. As the person responsible for optimizing your property's revenue, you may..

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